Start Your Own Celestino Franchise!

FROM VISION TO LEGACY

In Greece, during the 1970s, Celestino began its journey with a simple shirt and a meaningful purpose: to build an authentic, lasting relationship with women, one grounded in respect, understanding, and substance.

It's very first product was a silk shirt, a practical yet elegant piece designed to support the everyday life of the modern woman.

From its early beginnings as a luxury brand, Celestino appealed to discerning women who sought timeless style and character.

Over the years, the company evolved with agility, consistently responding to market shifts and the changing pace of modern life. It transformed into a high street fashion brand without compromising on quality, proving that exceptional fashion can be accessible and that elevated aesthetics can become part of everyday life.

Its success was never built on standardized strategies, but on the ability to anticipate change and adapt thoughtfully to the needs of every era.

This journey has been defined by a series of bold transformations: from wholesale to retail, from boutique stores to an extensive nationwide retail network, and from traditional commerce to the digital world. In 2013, the launch of its e-commerce platform marked the beginning of a new chapter of growth, culminating in 2021 when Celestino was recognized as Greece's #1 fashion e-shop.

Today, Celestino stands among Greece's leading fashion brands, with more than 50 retail stores, an extensive franchise network, and a strong digital presence. Every collection is created with care and dedication, maintaining control over every stage of the process, from fabric selection to the final store display.

Although it has grown into one of the country's strongest fashion organizations, Celestino has remained true to its identity and cultural roots. Founded and developed in Greece, it has become part of everyday life across the country. Through its network of physical and digital touchpoints, and above all through its people, the brand stays close to women by listening, adapting, and evolving alongside them.

For Celestino, women are never simply a target audience. They are the brand's inspiration. They are their companions on the journey.

This relationship has never been built on fleeting trends. It has been built on respect, consistency, and sincerity. At the heart of every decision lies the desire to create space, offer freedom, and give women everyday reasons to feel confident in themselves.

Because, as the people behind the brand often say:

SUCCESS STORIES

Dimitra Mitsea Franchise Partner | Kalamata

"In today's retail environment, brand recognition is one of the most important drivers of success. When I was looking for a partner that could genuinely support the growth of my business, I chose Celestino.

Our collaboration extends across every aspect of the store's daily operation. The quality of the products, the competitive pricing strategy, the strong market presence of the brand, and the excellent partnership terms were the key reasons behind my decision.

To anyone considering franchising, my advice is simple: choose your franchisor carefully. Reliability, ongoing support, and a relationship built on trust are the foundations of every successful partnership."

Pelagia Zolota & Anna Nikolopoulou Franchise Partners | Agrinio

"In today's retail environment, brand recognition is one of the most important drivers of success. When I was looking for a partner that could genuinely support the growth of my business, I chose Celestino.

We chose Celestino because it is a trusted company with decades of experience, strong brand recognition, and a team of highly experienced professionals. We were already familiar with the brand's momentum and its strong connection with consumers.

To every prospective franchise partner, we would recommend investing time in carefully evaluating the opportunity. Examine the business plan, the level of support provided, the reputation of the brand, and its growth potential. When these are combined with continuous training, effective marketing, and a strong partnership, they create the foundation for long-term success."

FREQUENTLY ASKED QUESTIONS

What is the required investment?

The total investment depends on the location, the size of the store, and the property's specifications. The Celestino team provides a detailed investment overview and financial estimate during the evaluation process. As an indication, the construction cost for a Celestino store starts at €400 per sq.m.

What store size is required?

The minimum recommended store size is 80 sq.m. Requirements may vary depending on the location and commercial potential of the area. Celestino's Development Team evaluates each opportunity individually and recommends the most suitable solution.

Do I need to have a retail space?

Not necessarily. Celestino can support you throughout the process of identifying, evaluating, and selecting the most suitable retail location.

How long does it take to open the store?

The typical implementation timeline ranges from 1 to 2 months, depending on the availability of the premises and the required fit-out works. Throughout the process, the Celestino team provides guidance and support at every stage until the store officially opens.

Will I receive support after the store opens?

Yes. Franchise partners receive continuous commercial, operational, and business support from dedicated specialists. They also benefit from access to a dedicated Franchise Support Center, ensuring prompt assistance whenever needed.

How are products selected and replenished?

Partners select products and order quantities through Celestino's dedicated B2B e-Shop, with ongoing guidance and recommendations from the company's Buying & Merchandising Team.

Is marketing support provided?

Yes. Celestino develops nationwide advertising and digital marketing campaigns while also supporting commercial initiatives and promotional activities designed to increase store traffic and sales.

Is previous retail or fashion experience required?

Previous experience is beneficial but not essential. More important is an entrepreneurial mindset, a collaborative approach, and a genuine commitment to growing the business.

Is territory exclusivity available?

Territory availability and development terms are evaluated individually for each market, ensuring the sustainable growth of the franchise network.

What happens after I submit my application?

Once you submit the enquiry form, Celestino's Development Team will contact you to arrange an introductory discussion and assess the potential for collaboration.